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All about Rolex

Value retention of buying Rolex watches as an investment is notably questionable and we have delved a little deeper into seeing which models are most likely to hold or increase value over time.

In the past, Rolex watches were worn for a purpose, with many of the classic models created for functionality rather than simply being decorative items of jewellery. Today, whilst still worn for the principle of telling time, they have also become a statement of style.

In short, Rolex is one of the most, if not the most well-respected watch brand in the industry, they are always in demand and therefore more than likely keep their purchase value. How much they will increase in value providing a good return on investment is however mainly down to the particular model and condition of the watch.

Being one of the most sought after watch brands in the industry means it is also one of the most replicated and copied brands available. To ensure you are buying the real deal, make sure the reference and serial numbers match up to the particular design of the watch. Always hold onto any original documentation and where possible, the box, buy from an authentic source and get insurance. Assetsure specialises in standalone policies for watches.

Buying a pre-owned Rolex can provide strong value. As long as it’s maintained, it will always hold its value and may even be worth more over time. A recent example of this is from Bonham’s the auctioneers, who have just seen a Rolex watch sell for triple the estimated value. The military issue Rolex which was originally purchased for under £1,000 has just sold for £120,100. Issued to the Royal Navy in the 1970’s, these watches are marked on the dial with a “Circle T”, the International symbol for Tritium which is the treatment to aid the personnel to see the watch hands when dark.

Most watch enthusiasts would say any of the stainless steel sport models would hold their value well but we have pinpointed the following models which continue to grow in value:


Originally designed for professional use in collaboration with Pan American Airways for use by their pilots and navigators, the GMT-Master displays two different time zones, enabling crew and pilots to set the watch to GMT or another time zone and using the rotatable 24-hour scale bezel set to the correct offset a second time zone could be read.


Obvious choice given its history. The submariner was the first divers watch waterproof to a depth of 100 meters. Its rotatable bezel allows divers to read their immersion time.


Inspired by race car drivers and enthusiasts, dedicated to speed. Whilst most sport watches are constantly being re-defined and transformed, the Daytona has, since its launch in the 60’s rarely changed. The vintage Daytona models (from the 60’s and 70’s) are particularly collectable as are the more unusual ones which make for a good long term investment on return.

Above are just a few examples of Rolex models which we have picked out however the perception is that all Rolex watches are a good investment if looked after. They have a small product line and the distribution networks are carefully picked out making it hard for retailers to discount the products. All models are made entirely in house (including the movements which is very rare) and hand assembled enabling Rolex to be seen as a distinguished watch brand who communicates reliability and buoyancy. If you choose your watch carefully, not only will you have a testament of panache but you will have wisdom in knowing your watch is earning you money.

Visit www.assetsure.com/jewellery/watch-insurance or call us on 0208 0033 190 to get your quote now

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