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Assetsure are well known in the cycle trade for the help and assistance we provide to retailers to help boost sales.

One of our products is an insurance policy especially designed to cover the business risks of a cycle retailer. Our commercial combined, cycle shop insurance policy offers the specific business covers you need to protect yourself against a wide range of perils. Legal Protection cover is automatically included as standard.

A wide range of shop insurance covers including cycles out on loan for demonstration purposes

Cycle Shop Insurance - The covers available.

A business faces many risks which insurance can provide compensation for in the event of a loss. We provide cover for: Fire,Perils,Theft and Accidental Damage for the items that you sell including: bikes, accessories, helmets, clothing etc. including items that you may have in for repair or servicing that belong to your customers.

We include any tenant’s improvements you have made to your premises as well as business equipment, portable hand tools and all other contents. If you own your shop premises, we can include cover for your buildings if required.

Cover can be extended to include “All-Risks” on items when away from your premises.


  • Public Liability - You’re responsible for the welfare of every customer or visitor to your premises and cover can also be extended to include work away. Public liability provides cover at a level of your choice up to £5 million if a member of the public is accidentally injured or their property gets damaged in the course of dealing with your business.
  • Products Liability - This cover protects your business against claims for personal injury or property damage caused by the products you sell or supply. The cover will protect your business if a claim is brought against you and will pay for damages as well as legal and court costs incurred in the defence of any claim.
  • Employers Liability - If your business has employees including any casual workers or temporary staff, it’s a legal requirement for you to hold employers’ liability insurance. It covers you for up to £10 million for any claims from staff resulting out of their working for you> Employers Liability is a compulsory insurance

Business Interruption Insurance

Insurance will cover you against Fires & Floods by repairing damage and replacing stock etc but what about any loss of income or down turn in trade that occurs whilst repairs or replacements are being arranged.

Business Interruption is a valuable form of insurance that will cover you against financial loss (Loss of Gross Profit due to a reduction in turnover) if you are unable to trade following an insured event occurring at your place of business or the increased cost of working if you have to temporarily locate to new premises

A number of extensions are available including cover for events happening at the premises of Your suppliers which result in you suffering a loss:

Cycle Shop Front Glass

You can choose to insure your shop glass which will include glass in signs, displays and shop front windows etc including any security glass,

Cycle Hire /Loan extension

This is suitable for a company that either Hires out Cycles or provides a bike on loan for demonstration purposes for a customer who wants to try before they buy.

Cover is for Theft or attempted Theft or Accidental Damage

Business Legal Expenses

We automatically include this cover and it will protect you against a wide range of scenarios including: employment issues (inc compensation awards), property disputes, legal defence (if you become subject to an enquiry by the police or other body that have the power to prosecute) compliance, regulation, crisis communication and debt recovery.

Other insurance covers available for your cycle shop

You can also include cover for Goods in Transit, Personal Accident, Money and Book Debts. For bike owners, we offer comprehensive bicycle insurance and e bike insurance.

To obtain a no obligation insurance quotation, please call our office on 0208 0033 190 or complete the contact form with your details and state a time you would like to be called.

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