Jewellery is probably one of the most searched for Christmas gifts in the UK each year, with the most current data showing a 161% surge in jewellery demand during the months of November and December.
So, whether you want a traditional piece, something modern or a sentimental keepsake, the jewellery landscape offers plenty to choose from during the festive season.
This blog suggests some popular Christmas jewellery ideas:
Classic Christmas jewellery gifts
The great thing about jewellery is that there really is something to suit everyone’s taste and budget. Some of the more popular items are:
Diamond stud earrings
Diamond studs remain one of the most reliable Christmas gifts due to daily wearability and broad appeal across age groups. They come in various sizes, metals and styles, and are often chosen because they feel luxurious yet practical a gift that suits almost any personal style during the festive season.
Tennis bracelets
Tennis bracelets have seen a resurgence this year, and slimline designs and lab grown diamond versions have made this once high budget piece more accessible. Their sleek, timeless look makes them a popular “big gift” at Christmas, especially for those wanting something elegant that can be worn for years.
Fine gold chains
Chains are widely gifted because they suit nearly all styles and can be personalised with pendants. Their versatility is a major part of their appeal at Christmas, as they’re easy to pair with winter outfits and ideal when you want a safe, stylish option without needing exact sizing.
Signet rings
Signet rings for both men and women are popular, they are elegant, real statement pieces and can be dressed up or down. Their heritage feel, and capacity for engraving make them particularly well-suited to Christmas, when people often look for gifts with emotional or long-term significance.
Personalised pieces
Personalised pieces continue to be one of the top Christmas gift categories, driven by emotional significance and affordability, such as:
Birthstone jewellery
Birthstone pieces are frequently included in UK “top gift” lists and remain core festive sellers because they are so personal. Affordable options include pendants, bracelets, studs and stacking rings, and the meaning behind each stone often makes them feel more thoughtful during the family-focused Christmas period.
Initial necklaces
Initial necklaces and charms suit a wide range of budgets, and they’re popular at Christmas because they offer an easy way to personalise a gift without needing to know ring size, style preferences or gemstone tastes.
What jewellery do men typically receive at Christmas?
Men’s jewellery is a growing Christmas category, with popular pieces including:
Men’s bracelets
Mixed metal cuffs, engraved bracelets and leather and steel designs are on trend now, offering a stylish but understated option that pairs well with winter clothing.
Watches
Watches probably remain one of the UK’s most gifted male accessories, often chosen as a substantial, long lasting present that marks a milestone or special Christmas.
Why are lab grown diamonds so popular for Christmas?
Lab grown diamonds have rapidly grown in the UK market due to price accessibility and identical optical properties to mined stones. This makes larger stones, statement pieces and intricate designs far more affordable.
For shoppers working within a budget, lab grown diamonds allow much more sparkle for the same spend, making them ideal for big festive gifts and Christmas proposals.
Further reading: Lab-grown vs mined diamonds.
What festive-themed jewellery is popular in the UK?
Festive pieces tend to be worn seasonally but remain strong Christmas purchases, particularly for younger family members or collectors.
Snowflake pendants
Search demand for snowflake jewellery surges in December, with silver and white gold designs dominating UK sales for winter styling. Their distinctly seasonal look makes them perfect for adding winter charm to an outfit and for gifting as a keepsake brought out each year.
Star and moon jewellery
Celestial themes have grown steadily in recent years, appearing in collections by major brands including Pandora. These pieces work especially well at Christmas because stars feel festive yet still wearable throughout the rest of the year.
Christmas charms
Charms shaped like snowmen, stockings and Christmas trees remain popular giftable add-ons, especially for collectors. They’re often chosen as stocking fillers or sentimental additions to an existing bracelet.
Why is vintage and antique jewellery popular at Christmas?
Vintage and antique jewellery is very popular thanks to their sustainability, heritage value and characterful designs, which feel especially meaningful during the nostalgic Christmas season.
Victorian and Edwardian brooches
As we discussed in our blog Autumn 2025 jewellery trends, what to wear this season, brooches have returned to mainstream fashion, frequently styled on coats and knitwear. Their ornate detail and historic charm make them perfect for winter layering and festive dressing.
Art Deco jewellery
Art Deco jewellery remains an evergreen category due to its geometric shapes. These distinctive designs are popular at Christmas because they offer a bold, glamorous feel suited to parties and special occasions.
Lockets
Lockets have long been used as sentimental gifts and have been having a moment this autumn. Their ability to hold photos or tiny mementoes makes them particularly fitting for Christmas, a time when people often gravitate towards meaningful, memory-driven gifts.
What are the historical origins of Christmas jewellery gifts?
Victorian and Edwardian Christmas gifting
Jewellery was a common festive gift in the latter end of Victorian Britain, especially coral, pearl, cameo and jet pieces, due to the Industrial Revolution making jewellery more accessible and affordable to a wider segment of society. This era popularised sentimental gifting, which still influences modern Christmas trends today.
20th century Christmas brooches
With the rise of costume jewellery in the 1940’s (which was affordable jewellery fuelled by companies who had started during the Great Depression and World War 2), holly, bell, Christmas tree and robin brooches became fashionable.
These designs became popular because they were playful, affordable and perfectly suited to the Christmas spirit.
Should new Christmas jewellery be insured?
Jewellery insurance is always important if you want the peace of mind of knowing it is protected. But it may be especially important at Christmas, when travel, events and busy households increase the risk of mishaps.
At Assetsure, we provide specialist jewellery insurance and watch insurance cover for single jewellery items and collections, including accidental loss and worldwide cover*. You can get a no-obligation Christmas jewellery insurance quote online here or speak with one of our friendly, helpful team on 0208 0033 190.
*Policy terms and conditions apply.
