Our Customers Love Us!

Engagement Ring Insurance

Get a Quote


You should insure your items for the full replacement as new cost in the UK

Wearer's Age

HomeJewellery InsuranceEngagement Ring InsuranceAmethyst – the stone of love and sobriety

Amethyst – the stone of love and sobriety

Amethyst has been the most-prized quartz variety for centuries, once available only to royalty and worth at times as much as diamond. Known to the ancients as the ‘Gem of Fire’, its striking vivacity continues to fire the imagination today, described by the GIA (Gemological Institute of America) as one of the world’s most popular coloured gems.

Couple’s Stone

Amethyst is not only the February birthstone but also the stone of Saint Valentine who is thought to have worn an amethyst ring on his finger, engraved with the image of Cupid. In the same vein, it is traditionally associated with faithful love, popularly referred to as the ‘couple’s stone’, and used in engagement or eternity rings to symbolise fidelity. (Perhaps something worth considering when shopping around for that special piece.)

Head over heart

Yet the amethyst is also a very balanced stone, connected with level-headedness. In the Middle Ages negotiators, diplomats and men on business wore amethysts to increase their intelligence and capacity for shrewdness; Egyptian soldiers carried the precious gem as a talisman to ward off fear in the face of danger; while the ancients drank from amethyst studded goblets to prevent against intoxication and over-indulgence. Indeed, the name amethyst derives from the Greek word ‘ametusthos’, meaning ‘not intoxicated’.

A splash of colour

The stone’s enduring popularity is undoubtedly connected to its striking colour, which, according to legend, derives from the spilt purple juice of the wine god, Bacchus’s, cup. In terms of grading, the finest variety is a strong reddish purple with no visible colour zoning, though factors including cut and clarity also come into play. Today the stone remains very much in vogue; a close match with Pantone’s Colour of the Year 2014: Radiant Orchid. Amethysts have been known to fade and should be kept away from prolonged exposure to sunlight.

Precious stone insurance

At Assetsure we are able to offer our customers Precious Stones Insurance which covers everything from Diamonds and Rubies to Amethyst. If you are a collector of semi-precious stones or gemstones, rocks, minerals or even fossils, we may also be able to assist you by insuring your entire collection.

Latest News & Advice

How Important is Diamond Clarity?

How Important is Diamond Clarity?

When shopping for diamond jewellery you’ll often come across the term “diamond clarity”. But what does this mean, and should you let it decide what type of stone or jewellery you buy?...

Top 7 reasons why you should buy vintage engagement rings

Top 7 reasons why you should buy vintage engagement rings

Buying an engagement ring is a daunting, but exciting journey. Choosing a ring is only the beginning, the options are endless but often, we want to stand out as well as making this moment perfect. For some this means having a ring that is timeless, original, and vintage. Choosing a vintage engagement ring makes that special moment so much more personal and original, it gives an added factor of individuality and romance all at once. There are many reasons why vintage engagement rings could be the perfect option for you and we have highlighted our top reasons below....

The benefits of bespoke engagement rings

The benefits of bespoke engagement rings

So, you’re ready to pop that all important question. Arguably one of the most important, nerve wracking, exciting moments of your life. Now, whether you choose an intimate sunset setting on a yacht, or the most public gesture abroad, there is one way to make your moment unique to you; choosing a bespoke engagement ring....

Why choose our specialist insurance cover?


Extensive Cover icon-thin-chevron-down

Our policy provides all-risks cover as standard. This means events such as loss or damage are covered with fewer exclusions and warranties.


Worldwide Cover icon-thin-chevron-down

You are covered anywhere in the world for trips up to 60 days.

Single Item Insurance icon-thin-chevron-down

We can insure your engagement ring on it's own or you may like to add other items such as wedding rings or other items of jewellery.


Protect your no claims bonus icon-thin-chevron-down

This is a "stand-alone" policy, any claim will not affect any no claims bonus you may have under your home insurance

Excellent friendly claims service icon-thin-chevron-down

We are here to help you if you need to make a claim. We will liaise between you and the insurers to help settle your claim as quickly as possible.


Members of BIBA icon-thin-chevron-down

We are members of the British Insurance Brokers Association,the UK's leading general insurance intermediary organisation.