--- title: The Appeal of The Rolex Watches date: 2018-08-09T14:10:00+01:00 author: James Farley canonical_url: "https://www.assetsure.com/jewellery/rolex-insurance/the-appeal-of-rolex-watches/" section: News --- Our Customers Love Us! Rolex Watch Insurance [Trustpilot](https://uk.trustpilot.com/review/assetsure.com) [Home](/) › [Jewellery Insurance](https://www.assetsure.com/jewellery/) › [Rolex Watch Insurance](https://www.assetsure.com/jewellery/rolex-insurance/) › [The Appeal of The Rolex Watches](https://www.assetsure.com/jewellery/rolex-insurance/the-appeal-of-rolex-watches/) # The Appeal of The Rolex Watches Over a hundred years on from the manufacture of its first wristwatch, Rolex remains one of the most iconic watch brands in the world, if not one of the most powerful brands of all time. It was ranked 2nd in the survey of UK Consumer Superbrands 2014 and regularly features in the Forbes list of the world’s most powerful brands. To give you an idea of its prevalence, seven out of every ten watch insurance quotations we generate is for a Rolex. ## So what’s the secret of Rolex? Early on in the company’s long history, its founder, Hans Wildorf, recognised the importance of brand. In 1908, three years into trading using a white label model that allowed jewellers to put their own brand on the dial, Wilsdorft came up with the Rolex name, a made up word chosen as a short, catchy name that worked in many languages and would fit neatly on the dial. ### Quality first Wilsdorf went in relentless pursuit of quality and innovation, ensuring Rolex became the first watch to receive a Swiss certificate of chronomatic precision in 1910 and the first to receive a Class A precision certificate from Kew Observatory, previously a distinction exclusively bestowed on marine chronometers. In 1926, Rolex created the first waterproof wristwatch with the Oyster, proving its reliability a year later when swimmer Mercedes Gleitzer swam the English channel with the Oyster DeepSea model on her wrist. ### Technology at the brink This link between pioneering technology and extreme tests is one the company has maintained with a series of high profile associations and sponsorships throughout its history, specially chosen to give unrivalled credibility to the company’s collections for deep-sea diving, aviation and mountain climbing. In 1960, when the Trieste bathyscaphe dived 11,000 metres to the bottom of the Mariana Trench, it did so with a fully functioning Rolex on board, specially commissioned by Wilsdorf for the occasion. A Rolex was first worn on the wrist of a world land speed record holder in 1935, when Campbell became the first man to drive a car at 300mph, and it will be worn by Andy Green, when he goes for the 1,000mph land speed record behind the wheel of the [Bloodhound Supersonic Car](https://www.bloodhoundlsr.com/ "Bloodhound Supersonic Car") next year. In 2013, Rolex took over as the official timekeeper for the FIA Formula 1; a duty it also performs for the 24 Hours of Daytona, as well as two tennis grand slams and two golf majors. ### Rallying the troops But perhaps one of the most fascinating examples of Wilsdorf’s PR genius was seen in the Second World War. By then, Rolex was already sufficiently desirable to have been worn as the watch of choice of many RAF pilots – only to have these luxury items later confiscated at Prisoner of War camps. Wilsdorf’s response to this was an offer to replace the watches on credit, and allow pilots to pay for them after this war. This vote of confidence that the troops would not only survive, but win the war, won hearts and minds for Rolex, and is credited with being one of the factors that helped the brand break into the American market after the war. Whatever the reason, Rolex remains top of the tree in the watch brand stakes. So if you own one, it’s worth making sure your [Rolex is properly insured](/jewellery/rolex-insurance/ "rolex insured"). ## Latest News & Advice [![Things to think about when you buy a Rolex](/assets/uploads/images/_800x405_crop_center-center_none/rolex-news-banner.webp)](https://www.assetsure.com/jewellery/rolex-insurance/top-3-things-to-think-about-when-you-buy-a-rolex/) ### [Things to think about when you buy a Rolex](https://www.assetsure.com/jewellery/rolex-insurance/top-3-things-to-think-about-when-you-buy-a-rolex/) If you’re thinking of buying a Rolex then you already know they are quite expensive, but they are also an investment. A Rolex is more than a watch, to some it's a statement accessory, to others it's their prized possession. Rolex’s are luxury, designer watches, the best of the best. They are often purchased for occasions, perhaps a promotion, graduation, or a wedding. Choosing a Rolex can be daunting and so we’ve narrowed it down to our three top tips to think about when purchasing a Rolex.... [![The top 6 best types of watches to own](/assets/uploads/images/_800x405_crop_center-center_none/buy-watch-news-banner.webp)](https://www.assetsure.com/jewellery/rolex-insurance/the-top-6-best-types-of-watches-to-own/) ### [The top 6 best types of watches to own](https://www.assetsure.com/jewellery/rolex-insurance/the-top-6-best-types-of-watches-to-own/) If you’re in love with watches, all the different styles, brands, colours, straps, mechanics and more, then you’re likely building yourself up a collection or thinking about it. Find out everything you need to know about 6 key types of watches you need in your collection.... [![Taking Care of Your Watch](/assets/uploads/images/_800x405_crop_center-center_none/Rolex.webp)](https://www.assetsure.com/jewellery/rolex-insurance/taking-care-of-your-watch/) ### [Taking Care of Your Watch](https://www.assetsure.com/jewellery/rolex-insurance/taking-care-of-your-watch/) At Assetsure, we provide insurance for watches. We are happy to cover single items or collections and can quote for all recognised brands. When you buy watch insurance, you will have protection in the event that something sudden or unforeseen happens; a policy from Assetsure will give you peace of mind that your valuable watch or watches are protected.... [More News](https://assetsure.com/news) ## Why choose our specialist insurance cover? ### Extensive Cover Our policy provides "All-risks" cover as standard. This means events such as loss or damage are covered with fewer exclusions and warranties. ### Worldwide Cover You are covered anywhere in the world for trips up to 60 days. ### Single watches or collections We can insure any make or model of watch. You can choose to insure a single watch or a collection ### Protect your no claims bonus This is a "stand-alone" policy, any claim will not affect any no claims bonus you may have under your home insurance ### Excellent friendly claims service We are here to help you if you need to make a claim. We will liaise between you and the insurers to help settle your claim as quickly as possible. ### Members of BIBA We are members of the British Insurance Brokers Association,the UK's leading general insurance intermediary organisation. 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