---
title: Holiday Home Park Chain Goes into Administration
date: 2010-11-15T00:00:00+00:00
author: Ellie Kyle
canonical_url: "https://www.assetsure.com/homes/holiday-home-cover/holiday-home-park-chain-goes-into-administration/"
section: News
---
Our Customers Love Us!

Holiday Home Insurance

[Trustpilot](https://uk.trustpilot.com/review/assetsure.com)

### Get a Quote.

Choose from our range of insurances below

[Home](/) › [Property Insurance](https://www.assetsure.com/homes/) › [Holiday Home Insurance](https://www.assetsure.com/homes/holiday-home-cover/) › [Holiday Home Park Chain Goes into Administration](https://www.assetsure.com/homes/holiday-home-cover/holiday-home-park-chain-goes-into-administration/)

# Holiday Home Park Chain Goes into Administration

There was surprise amongst the UK holiday industry on Friday at the announcement that the iconic holiday firm Pontins is to enter Administration. Accountants KPMG were called in on Friday evening to find that the summer bookings have collapsed and cash flow problems have subsequently meant the holiday chain will enter into administration. The largest creditor (the Santander bank) is thought to want to keep it going as a going concern for several months in the hope that a new buyer can be found to save the company. The sale process will probably take 2 to 3 months.

The collapse of Pontins comes as a shock because of the huge increase in the number of UK residents taking the so-called ‘Stay-cation’ (as the recession bites and the power of sterling abroad weakens). Many families are choosing to cut costs by renting a holiday homes in the UK or visiting holiday parks such as Pontins or Butlins for cheaper holidays. The group employs over 850 people and runs five sites in Somerset, Sussex, Suffolk, Wales and Merseyside.

The group also suffered from extremely bad television publicity this year regarding the standard and cleanliness of it’s holiday park facilities. The huge growth in families holidaying at home in popular hotspots such as the South West has seen a mini boom in Holly home rentals and bed and breakfast bookings.

The holiday group continues to accept bookings and claims to have catered for 5000 guests this weekend alone. It is famous for it’s seaside blue coats and for providing family entertainment for working class holidaymakers at the lower end of the market. Administrators KPMG are seeking an experienced operator to run the Group in the interim while a buyer is found. They commented’ Pontins is an iconic British brand which forms the backdrop to thousands of treasured family holiday memories” it has unfortunately struggled in the current economic environment but, with some support from new management, we are optimistic that it will be part of thousands of family memories in years to come”.

Pontins has also come under intense competitive pressure in the last two or three years, as his main rival Butlins has invested heavily in new hotels and better facilities to attract holidaymakers with greater spending power. In addition the number of holiday homes and second homes on the market has increased as private investors have failed to sell the property or have sought to cash in on the increase in the number of people choosing to rent out a [holiday home in the UK](/homes/holiday-home-cover/holiday-home-insurance-uk/ "Holiday Home Insurance Uk").

## Latest News &amp; Advice

[![Spanish Rental Property](/assets/uploads/images/_800x405_crop_center-center_none/assetsure-banner-plain.jpg)](https://www.assetsure.com/homes/holiday-home-cover/spanish-rental-property/)

### [Spanish Rental Property](https://www.assetsure.com/homes/holiday-home-cover/spanish-rental-property/)

For many people, buying a Spanish Rental Property is the first step to moving on a permanent basis, often people will spend part of the year at their Holiday Home and for the rest of the time it is empty. Renting out your own home can help pay the bills especially if you have a mortgage on the property to contend with. Spain is a very popular tourist destination and with the right amount of advertising, you may find renting your property to be quite easy....

[![Spanish Property Contracts](/assets/uploads/images/_800x405_crop_center-center_none/assetsure-banner-plain.jpg)](https://www.assetsure.com/homes/holiday-home-cover/spanish-property-contracts/)

### [Spanish Property Contracts](https://www.assetsure.com/homes/holiday-home-cover/spanish-property-contracts/)

With all the talk about house prices in Spain we thought it would be a good idea to run over a few tips for purchasing a home and some things to look out for. The housing market in Spain is a bit up and down at the moment so take your time before you rush in to any purchases. The golden rule of purchasing from a selection of apartment rentals in spain is never sign any legal document until you have had it checked over by your solicitor....

[![Spanish CGT Rebate](/assets/uploads/images/_800x405_crop_center-center_none/Holiday-home.jpg)](https://www.assetsure.com/homes/holiday-home-cover/spanish-cgt-rebate/)

### [Spanish CGT Rebate](https://www.assetsure.com/homes/holiday-home-cover/spanish-cgt-rebate/)

During the last 20 years the price of holiday homes in Spain have enjoyed an unprecedented boom, with values reaching a peak in 2007. Many UK residents though decided to dispose of their property and were subject to capital gains tax, levied by the Spanish government....

[More News](https://assetsure.com/news)

[Trustpilot](https://uk.trustpilot.com/review/assetsure.com)

[ View All ](https://uk.trustpilot.com/review/assetsure.com)[ Get Quote ](#quickQuote)

[Most Popular](#tabs__tabmost-popular)[Jewellery](#tabs__tabjewellery)[Leisure](#tabs__tableisure)[Collectables](#tabs__tabcollectables)[Events](#tabs__tabevents)[Hearing Aids](#tabs__tabhearing-aids)[Property](#tabs__tabhomes)

[#### Engagement Ring Insurance

![Engagement Ring Insurance](/assets/uploads/images/_tabLinkThumbnail/engagement-ring-feature.webp)Get an instant quote](https://www.assetsure.com/jewellery/engagement-ring-insurance/)

[#### Watch Insurance

![Watch Insurance](/assets/uploads/images/_tabLinkThumbnail/watch-feature.webp)Get an instant quote](https://www.assetsure.com/jewellery/watch-insurance/)

[#### Camera Insurance

![Camera Insurance](/assets/uploads/images/_tabLinkThumbnail/camera-feature.webp)Get an instant quote](https://www.assetsure.com/leisure/camera-insurance/)

[#### Home Insurance

![Home Insurance](/assets/uploads/images/_tabLinkThumbnail/home-insurance-feature.webp)Get an instant quote](https://www.assetsure.com/homes/home-insurance/)

[#### Collectable Insurance

![Collectable Insurance](/assets/uploads/images/_tabLinkThumbnail/collectables-feature.webp)Get an instant quote](https://www.assetsure.com/collectables/other/)

[#### Bicycle Insurance

![Bicycle Insurance](/assets/uploads/images/_tabLinkThumbnail/bike-feature.webp)Get an instant quote](https://www.assetsure.com/bicycles/bicycle-insurance/)

[ All Insurances](https://www.assetsure.com/insurance/)

[#### Engagement Ring Insurance

![Engagement Ring Insurance](/assets/uploads/images/_tabLinkThumbnail/engagement-ring-feature.webp)Get an instant quote](https://www.assetsure.com/jewellery/engagement-ring-insurance/)

[#### Insurance for Jewellery Collections

![Insurance for Jewellery Collections](/assets/uploads/images/_tabLinkThumbnail/jewellery-collection-feature.webp)Get an instant quote](https://www.assetsure.com/jewellery/insurance-for-jewellery-collections/)

[#### Watch Insurance

![Watch Insurance](/assets/uploads/images/_tabLinkThumbnail/watch-feature.webp)Get an instant quote](https://www.assetsure.com/jewellery/watch-insurance/)

[#### Wedding Ring Insurance

![Wedding Ring Insurance](/assets/uploads/images/_tabLinkThumbnail/wedding-ring-feature.webp)Get an instant quote](https://www.assetsure.com/jewellery/wedding-ring-insurance/)

[#### Diamond Ring Insurance

![Diamond Ring Insurance](/assets/uploads/images/_tabLinkThumbnail/diamond-feature.webp)Get an instant quote](https://www.assetsure.com/jewellery/diamond-ring-insurance/)

[#### Earrings Insurance

![Earrings Insurance](/assets/uploads/images/_tabLinkThumbnail/Earing-emerald-shutterstock_1156023577-mid.jpg)Get an instant quote](https://www.assetsure.com/jewellery/earrings-insurance/)

[#### Standalone Jewellery Insurance

![Standalone Jewellery Insurance](/assets/uploads/images/_tabLinkThumbnail/Standalone-Jewellery_-Shutterstock_2493208421.jpg)Get an instant quote](https://www.assetsure.com/jewellery/jewellery-insurance/)

[#### Ring Insurance

![Ring Insurance](/assets/uploads/images/_tabLinkThumbnail/ring-feature.webp)Get an instant quote](https://www.assetsure.com/jewellery/ring-insurance/)

[#### Rolex Watch Insurance

![Rolex Watch Insurance](/assets/uploads/images/_tabLinkThumbnail/rolex-feature.webp)Get an instant quote](https://www.assetsure.com/jewellery/rolex-insurance/)

[#### Single Item Insurance

![Single Item Insurance](/assets/uploads/images/_tabLinkThumbnail/single-item-feature.webp)Get an instant quote](https://www.assetsure.com/jewellery/single-item-insurance/)

[#### Safe Deposit Box Insurance

![Safe Deposit Box Insurance](/assets/uploads/images/_tabLinkThumbnail/safe-box-feature.webp)Get an instant quote](https://www.assetsure.com/jewellery/safe-deposit-box-insurance/)

[ All Insurances](https://www.assetsure.com/insurance/)

[#### Camera Insurance

![Camera Insurance](/assets/uploads/images/_tabLinkThumbnail/camera-feature.webp)Get an instant quote](https://www.assetsure.com/leisure/camera-insurance/)

[#### Musical Instrument Insurance

![Musical Instrument Insurance](/assets/uploads/images/_tabLinkThumbnail/Guitar-thumb.webp)Get an instant quote](https://www.assetsure.com/leisure/musical-instrument-insurance/)

[#### Bicycle Insurance

![Bicycle Insurance](/assets/uploads/images/_tabLinkThumbnail/bike-feature.webp)Get an instant quote](https://www.assetsure.com/bicycles/bicycle-insurance/)

[ All Insurances](https://www.assetsure.com/insurance/)

[#### Antique Insurance

![Antique Insurance](/assets/uploads/images/_tabLinkThumbnail/Antiques-thumb.webp)Get an instant quote](https://www.assetsure.com/collectables/antique-insurance/)

[#### Coin Insurance

![Coin Insurance](/assets/uploads/images/_tabLinkThumbnail/coins-feature.webp)Get an instant quote](https://www.assetsure.com/collectables/coin-collections/)

[#### Fine Art Insurance

![Fine Art Insurance](/assets/uploads/images/_tabLinkThumbnail/fine-art-feature.webp)Get an instant quote](https://www.assetsure.com/collectables/fine-art-insurance/)

[#### Handbag Insurance

![Handbag Insurance](/assets/uploads/images/_tabLinkThumbnail/handbag-feature.webp)Get an instant quote](https://www.assetsure.com/collectables/handbag-insurance/)

[#### Militaria &amp; Military Collectables Insurance

![Militaria & Military Collectables Insurance](/assets/uploads/images/_tabLinkThumbnail/military-feature.webp)Get an instant quote](https://www.assetsure.com/collectables/militaria-insurance/)

[#### Stamp Insurance

![Stamp Insurance](/assets/uploads/images/_tabLinkThumbnail/stamps-feature.webp)Get an instant quote](https://www.assetsure.com/collectables/stamp-collections/)

[#### Wine Insurance

![Wine Insurance](/assets/uploads/images/_tabLinkThumbnail/wine-feature.webp)Get an instant quote](https://www.assetsure.com/collectables/wine-insurance/)

[ All Insurances](https://www.assetsure.com/insurance/)

[ All Insurances](https://www.assetsure.com/insurance/)

[#### Hearing Aid Insurance

![Hearing Aid Insurance](/assets/uploads/images/_tabLinkThumbnail/hearing-aid-feature.webp)Get an instant quote](https://www.assetsure.com/hearing-aids/hearing-aid-insurance/)

[ All Insurances](https://www.assetsure.com/insurance/)

[#### Home Insurance

![Home Insurance](/assets/uploads/images/_tabLinkThumbnail/home-insurance-feature.webp)Get an instant quote](https://www.assetsure.com/homes/home-insurance/)

[#### High Net Worth Home Insurance

![High Net Worth Home Insurance](/assets/uploads/images/_tabLinkThumbnail/High-net-worth-thumb.jpg)Get an instant quote](https://www.assetsure.com/homes/high-net-worth-home-insurance/)

[#### Listed Buildings Insurance

![Listed Buildings Insurance](/assets/uploads/images/_tabLinkThumbnail/Listed-building-thumb.jpg)Get an instant quote](https://www.assetsure.com/homes/listed-buildings-insurance/)

[#### Holiday Home Insurance

![Holiday Home Insurance](/assets/uploads/images/_tabLinkThumbnail/Holiday-home-thumb.jpg)Get an instant quote](https://www.assetsure.com/homes/holiday-home-cover/)

[#### Buy To Let Insurance

![Buy To Let Insurance](/assets/uploads/images/_tabLinkThumbnail/Buy-to-let-thumb.jpg)Get an instant quote](https://www.assetsure.com/homes/buy-to-let-insurance/)

[ All Insurances](https://www.assetsure.com/insurance/)
